How to Tap E-Mail’s Maximum Potential and Steer Clear of its Lethal Traps
“1 Hour, 47 Minutes: Time the average respondent spent using e-mail each day—about 25% of the work day.”
Source: Washington Post report on survey of more than 1,100 U.S. businesses by the ePolicy Institute, American Management Association and Clearswift
Are You Using E-Mail Smartly?
Amazing! Even though e-mail use now eats up, on national average, 25% of the work day—and work week—there’s been virtually no investment in training people to use this new medium smartly. No coaching on capturing, to the full, e-mail’s huge communications potential and avoiding its hidden and dangerous traps.
Secrets to Powerful E-mail fills this learning gap. It takes participants through a fresh, comprehensive, and highly productive look at their own e-mail practice. The workshop also includes a nifty take-away card distilling the key learning points for easy reference.
Why Your Organization Needs This Program
E-mail is “better, faster, cheaper.” So what’s the problem?
With its speed, ease of use and virtually unlimited reach, e-mail is edging out conventional on-paper and phone communications — and bypassing face-to-face meetings. The result: a radical change in the culture of communication in the workplace. But along with it comes:
- High tech. Low touch.
- Bluntness in tone
- Higher volume. Lower quality
- Flooded inboxes
- In-house e-mail battles among co-workers
- Sloppy, on-the-fly writing
- Offended clients and stakeholders
- Legal exposures
- Damage to corporate image
- Impulse-driven messages, sent out without the cautionary second look that used to go into every paper letter and memo
All because e-mail is a complex, speed-driven medium that lures users to write quickly, informally and carelessly. It creates the feel of impermanent phone or face-to-face talk. But it delivers its message permanently and impersonally in text.
In short, it’s a hybrid that creates contradictory expectations on both the sender’s side and the reader’s side.
Secrets to Powerful E-Mail
This seminar is the latest in a menu of Whelan Group workshops that have consistently earned high praise for more than a decade in both the U.S. and internationally.
It provides e-mail users with a structured forum to develop a sophisticated understanding of the complex nature of this powerful new medium—and share experiences about a medium typically used in isolation. It even addresses when NOT to use e-mail.
What Participants Will Learn
The workshop focuses on five key dimensions at play in almost every e-mail interaction. It shows practical, hands-on ways to:
- Master each dimension for more powerful, effective communication, and
- Steer clear of the traps inside each.
The Five Dimensions:
1. The Inbox: Learn how to arrive in your receiver’s in-boxes with reader-friendly subject lines and openings that grab attention.
2. On-Screen Writing: Deal with the special challenges of communicating effectively on the e-mail screen—which calls for new writing strategies, quite different from conventional on-paper communications.
3. Person-To-Person: Learn how to cope with the uniquely interpersonal character of e-mail—where the right tone builds good business relationships, but careless or insensitive word choice can backfire in damaging miscommunications. Valuable tips also on sensitivity in using e-mail’s in multicultural environments.
4. Public Exposure: Security/Privacy/Legal Exposure—Develop a savvy awareness of how e-mail’s seductively “private” character can lure even seasoned users to send impulsive, ill-thought messages that cause serious legal or reputation problems.
5. Relentless Volume: Choose from a host of best-practice tips to save time and cope effectively with the flood of e-mails that crowd in-boxes, calling out for rapid replies or getting lost amid in-box clutter.
Available in Two Presentation Options
Standard Half-Day Format
Covers all five dimensions plus hands-on e-mail editing exercises. Includes laminated take-away tips card distilling core e-mail “secrets” to apply in each dimension.
Abridged “Brown-Bag” Format
Designed for a lunchtime offering or for an engaging session in a departmental retreat.
Return to All Whelan Group Seminars